The Ad Strategies leadership team brings decades-deep experience in recruitment marketing, media buying and relations, talent brand strategy—including employer brand and employee value proposition architecture—marketing, recruiting, and human resources.

Susan Leverentz


For more than 20 years, Susan has worked with all levels of talent acquisition specialists to develop data-driven recruitment marketing strategies, global employment branding, strategic digital solutions, and programmatic media strategies across multiple digital platforms. Her media buying expertise covers strategy, planning, negotiations, execution, and relationship management.

Having personally experienced the difficulties human resources executives face in connecting top talent to their employer brand, Susan founded Ad Strategies in 2012 to help talent acquisition leaders uncover what makes their company unique, then leverage that authenticity to engage right-fit candidates in meaningful ways.

Susan is a member of SHRM, VSHRA and AHHRA, served on the board for APRA and holds a BA from the University of Wisconsin-Madison.

Steve Leverentz

Director of Business Strategy & Analytics

Steve enables talent acquisition leaders to achieve measurable results that demonstrate the impact their TA strategy has on business growth and success.

Having developed data analytics regimes with some of the largest companies in the world, Steve is adept at helping Ad Strategies clients define their TA goals and objectives, leverage prescriptive analytics to maximize their recruitment advertising budget, and quantify their recruitment marketing ROI.

In his role as Director of Business Strategy and Analytics, Steve collaborates with our recruitment marketing specialists, our clients’ media teams, and trusted external agencies to build solutions that not only support their TA strategy, but also provide an analytical way to evaluate and steer it toward improvement.

Yolanda Mendez, SPHR, SHRM-SCP
Director of Client & Employee Success

Yolanda is a seasoned human resources professional with a career spanning over 20 years of experience.  Yolanda has worked in several industries including finance, travel, professional sports, call-center, automobile, and advertising. She served as a Board Member for WISE AZ since the inception of the chapter in Phoenix and is currently the Secretary.  Yolanda has a bachelor’s in advertising from Texas Tech University and an MBA from Wayland Baptist University. Yolanda is currently overseeing all client relationships and human resources functions.  

Kristen Lunceford

Senior Account & Communications Manager

Kristen is a digital and print communications specialist with nearly two decades of experience in marketing, publishing, brand development, copywriting, and corporate and non-profit project management. Her distinctive background blends writing/journalism with communications, editing, and media relations. She has a BA in Journalism from Arizona State University.