LEADERSHIP
The Ad Strategies leadership team brings decades-deep experience in recruitment marketing, media buying and relations, talent brand strategy—including employer brand and employee value proposition architecture—marketing, recruiting, and human resources.
Susan Leverentz
President
For more than 20 years, Susan has worked with all levels of talent acquisition specialists to develop data-driven recruitment marketing strategies, global employment branding, strategic digital solutions, and programmatic media strategies across multiple digital platforms. Her media buying expertise covers strategy, planning, negotiations, execution, and relationship management.
Having personally experienced the difficulties human resources executives face in connecting top talent to their employer brand, Susan founded Ad Strategies in 2012 to help talent acquisition leaders uncover what makes their company unique, then leverage that authenticity to engage right-fit candidates in meaningful ways.
Susan is a member of SHRM, VSHRA and AHHRA, served on the board for APRA and holds a BA from the University of Wisconsin-Madison.
Steve Leverentz
Director of Business Strategy & Analytics
Steve enables talent acquisition leaders to achieve measurable results that demonstrate the impact their TA strategy has on business growth and success.
Having developed data analytics regimes with some of the largest companies in the world, Steve is adept at helping Ad Strategies clients define their TA goals and objectives, leverage prescriptive analytics to maximize their recruitment advertising budget, and quantify their recruitment marketing ROI.
In his role as Director of Business Strategy and Analytics, Steve collaborates with our recruitment marketing specialists, our clients’ media teams, and trusted external agencies to build solutions that not only support their TA strategy, but also provide an analytical way to evaluate and steer it toward improvement.
Madison Pollock
Consulting Partner
Madison is a Consulting Partner leading new business development at Ad Strategies. She brings exceptional experience in digital marketing, social media strategy, and advertising to her role. Prior to joining Ad Strategies, Madison worked as a social media manager and collaborations specialist for a Phoenix-based interior design company where she facilitated residential interior projects for celebrities and television shows. While attending the University of San Diego as a student-athlete, Madison played an integral role in the marketing efforts of her women’s basketball program, the West Coast Conference, and NCAA. She graduated in 2020 with a BA in Communication Studies.
Kristen Lunceford
Senior Account & Communications Director
Kristen is a digital and print communications specialist with nearly two decades of experience in marketing, publishing, brand development, copywriting, and corporate and non-profit project management. Her distinctive background blends writing/journalism with communications, editing, and media relations. She has a BA in Journalism from Arizona State University.